I was with some colleagues who said they attended a Social Media seminar. Not only was the event below-beginner, but they had already created their profile, and at that seminar were tweeting ABOUT the seminar.
It’s all relative, I guess. But who should take a seminar? Is the material covered accurately described at sign-up? Are you more advanced and you end up taking a class that is really designed for SoMe 101?
If you’re like some that I have talked with, you try your best to ‘touch’ each of them – Facebook, Twitter, LinkedIn…for some it includes regular postings of YouTube videos, checking in on FourSquare (can I tell you how frustrating that is??)..and more.
How do you keep up? Having a plan or strategy is one way to manage Social Media marketing. You could spend x amount of minutes y days of the week, creating, re-tweeting, engaging, posing questions, posting photos, and more.
Another avenue is to use some of the scheduling shortcuts like TweetDeck, SocialOomph or others to assist you in pre-scheduling some words of wisdom, tips for your industry, or thought-provoking questions. Tying accounts together can save time, thus your LinkedIn postings, push to your Facebook page and fly over to your Twitter followers.
One key is to ‘stay real’. Genuine. Honest. Truthful. Otherwise, it could come back to bite you. Just like in real life!