It was a new event, never done before. They came. They learned. They won. Networking 2.0: Social Media Face 2 Face MeetUp on October 6th presented by the Carol Stream Chamber of Commerce was a success. It succeeded on several levels, not just as an ‘After Hours’ type event.
This uniquely designed event was meant to let all worlds collide: chamber members, LinkedIn contacts, Facebook friends and Twitter followers. What did they do in the two hour time period?
Checking in at the registration table, each attendee was given a blue lanyard and a nametag. Attendees could paper-punch their business card, to let it hang from the lanyard around their neck. They proceeded to the next ‘station’ where I explained a bit about QR codes. Had they seen one? What were their uses? Want to generate one?
And generate they did!!! Using the QR code generator on the http://zxing.appspot.com/generator/ they entered their contact info. Those with Smartphones downloaded Barcode Reader apps and a demo was done to show how effective this way. See, when they entered their contact info in the ‘form’, it generated a QR code. Right-click, copy, paste to Word doc and PRINT ..and..voila!! This cute, unique-to-them squiggle-box-shape contained their contact info. All they had to do was the old-school CUT and PASTE onto the back of their biz card hanging from the lanyard and they were ready to share with others.
I’d like to think this is a “GREEN” biz card exchange. By the way, we did the non-green biz card exchange, too. They dropped a card into each of the 40 ‘french-fry-cardboard-containers’ and while they were networking, our staff gathered and rubber-banded them. On the way out they each had a neat stack of everyone’s info who attended.
But there was more before they left. Oh, yes, there was food and soda included in the $10 fee, but more importantly there were two distinct opportunities for them to take advantage of.
SOCIAL MEDIA – Dana Plazyk/No Excuses Mobile Marketing and Heidi Thorne/Thorne Communications were on hand, ready to answer those burning questions, such as “I have NO idea why, how or when to use Social Media” and “Ok, I’m trying it, now what???” Both SoMe gurus, Dana and Heidi gave one-on-one attention to those who needed it.
ACCELERATED NETWORKING, OUR WAY – We do it at our ‘Business Before Hours’ and we did it here: face-to-face networking. This is how it works:
Two lines are formed, facing each other, taking care that each person is lined up with just one across from them. A ‘noise’ is made (could be a yell, whistle, bell, etc) and the right side line begins their 45 sec. infomercial. Yes, they say their name, company, what they do and what is a good lead for them. Always repeating their name and company at the end, the ‘noise’ is made again and the opposite, or left line begins their spiel. After another 45 seconds and another ‘noise’, the movement is initiated. Resembling the Ice Capades or Rockettes portion where the last in line fervently tries to catch up with the line, one person on the end ‘drops off’ and goes the the head of the line, with everyone shifting over one person. And thus it begins again. Effective? Heck, yes. Noisy? You got it. Valuable? Absolutely.
Will we hold the Networking 2.0 event again? DING-DING-DING!!!!!!!